From concept to execution, shaping distinctive identities that bring brands to life across every touchpoint.
Directed the brand’s visual transformation, creating a cohesive identity across the website, mobile app, social media, and corporate communications.
Translated the new brand identity into a consistent social media direction, combining creative supervision with hands-on key visuals and motion design.
Reinterpreting Arabic food culture through a contemporary visual identity, expressed across packaging, merchandise, and brand applications.
Reimagining Arabian heritage through a premium brand identity, from creative concept to packaging and gift-box design.
Frozen food has seconds to win in the freezer aisle. I designed Frango’s logo and packaging to look bold and appetizing on the shelf, and to stay clear across the whole product range.